Glow Skincare
Glow Skincare
Glow Skincare
Overview
What is Glow skincare?
Glow is a skincare brand designed for a luxury market with a visually modern and stylized website to match.
This website features exclusively the Glow products and has bespoke features to the brand such as a special skincare quiz to help users find the perfect products for their needs.
My contribution
Product strategy
Brand design
Website design
The team
x1 Brand + Web Designer
Year
2021
Overview
What is Glow skincare?
Glow is a skincare brand designed for a luxury market with a visually modern and stylized website to match.
This website features exclusively the Glow products and has bespoke features to the brand such as a special skincare quiz to help users find the perfect products for their needs.
My contribution
Product strategy
Brand design
Website design
The team
x1 Brand + Web Designer
Year
2021
Overview
What is Glow skincare?
Glow is a skincare brand designed for a luxury market with a visually modern and stylized website to match.
This website features exclusively the Glow products and has bespoke features to the brand such as a special skincare quiz to help users find the perfect products for their needs.
My contribution
Product strategy
Brand design
Website design
The team
x1 Brand + Web Designer
Year
2021
Process
1. Design System
The first step of the project was to come up with a design system of how the base design of the website UI and product branding will look visually. Below you can see the selected fonts, font styles, brand colours and brand logo.
2. Landing Design
Once the design system was complete, the next step was creating the landing page design. The design features from this landing page will enforce the visual style and flow of the remaining page designs.
You can view the landing page below by scrolling within the mockup space to see the full landing page design.
3. Website Features
Once the landing page has been finalised, the next step is designing the additional pages and this included some site-specific pages to help users engage more with the brand.
4. Mobile Designs
Once the desktop page designs were complete, the website page designs have then been optimised and designed for mobile designs. A large majority of online shopping is done via mobile designs so it is absolutely integral that the website performs well on all possible devices.
Process
1. Design System
The first step of the project was to come up with a design system of how the base design of the website UI and product branding will look visually. Below you can see the selected fonts, font styles, brand colours and brand logo.
2. Landing Design
Once the design system was complete, the next step was creating the landing page design. The design features from this landing page will enforce the visual style and flow of the remaining page designs.
You can view the landing page below by scrolling within the mockup space to see the full landing page design.
3. Website Features
Once the landing page has been finalised, the next step is designing the additional pages and this included some site-specific pages to help users engage more with the brand.
4. Mobile Designs
Once the desktop page designs were complete, the website page designs have then been optimised and designed for mobile designs. A large majority of online shopping is done via mobile designs so it is absolutely integral that the website performs well on all possible devices.
Process
1. Design System
The first step of the project was to come up with a design system of how the base design of the website UI and product branding will look visually. Below you can see the selected fonts, font styles, brand colours and brand logo.
2. Landing Design
Once the design system was complete, the next step was creating the landing page design. The design features from this landing page will enforce the visual style and flow of the remaining page designs.
You can view the landing page below by scrolling within the mockup space to see the full landing page design.
3. Website Features
Once the landing page has been finalised, the next step is designing the additional pages and this included some site-specific pages to help users engage more with the brand.
4. Mobile Designs
Once the desktop page designs were complete, the website page designs have then been optimised and designed for mobile designs. A large majority of online shopping is done via mobile designs so it is absolutely integral that the website performs well on all possible devices.
Outcome
In conclusion, this was a wonderful project to work on! An issue I've found with many beauty and skincare brands is that their products are wonderful but the digital bespoke websites can often be quite weak in design and UX (especially when compared to big online distributors like LookFantastic).
It is my hope more brands will place more intentionality in their online presence as it is a prime location where many potential customers will get their first experience of the brand.
Outcome
In conclusion, this was a wonderful project to work on! An issue I've found with many beauty and skincare brands is that their products are wonderful but the digital bespoke websites can often be quite weak in design and UX (especially when compared to big online distributors like LookFantastic).
It is my hope more brands will place more intentionality in their online presence as it is a prime location where many potential customers will get their first experience of the brand.
Outcome
In conclusion, this was a wonderful project to work on! An issue I've found with many beauty and skincare brands is that their products are wonderful but the digital bespoke websites can often be quite weak in design and UX (especially when compared to big online distributors like LookFantastic).
It is my hope more brands will place more intentionality in their online presence as it is a prime location where many potential customers will get their first experience of the brand.